Who said that advertising on the radio is
A person rides in a car or sits in a beauty salon, makes a morning jog,
wearing headphones or working in the office, in the shop, in the garage - in all these cases, he
listens to the radio, which partly consists of advertising.
And we must remember that
auditory perception acts no less strongly than visual perception.
The effectiveness of advertising on the
Advertising of pipe plant services on children's radio is unlikely to
benefit. The effectiveness of any advertising is to determine the target audience. In this point
of view, radio advertising makes it possible to easily and seamlessly, as accurately as possible
to choose "your" TA, who loves "his" radio station and trusts her. When selecting TA it is
important to take into account the theme of the radio station, its focus and contingent.
coverage of the "unaffected" segment of the
audience, which basically does not watch TV and does not read Newspapers;
selection of TA;
mobility – radio follows its listeners everywhere, it is enough to put
on headphones, stick in a smartphone and tune in to "your" radio;
more target audience
during the day than on TV;
various forms of advertising (from classic commercials to
promotions and sweepstakes);
the intimacy of radio is the most close to the consumer,
is often left him one-on-one;
many listeners trust him more than Newspapers or TV, and
consider him a truthful source of information;
stimulation of the listener's imagination
- allows him to create images close to himself, and eventually becomes an involuntary
participant in the process;
work in tandem - successfully works in tandem with other
media, increasing the effectiveness of the advertising company;
a small cost of
the complexity of the preliminary performance
low concentration, use as a background;
advertising congestion, fast
change of commercials does not allow the listener to remember anything.
Radio broadcasting with the assistance of
sponsors; one or more sponsors (store, company, etc.) pays for the acquisition of broadcasting
rights of an interesting event (match, award, etc.) and the advertiser receives advertising
Radio advertising of point character; advertising time in one program within the
General advertising block.
Studio interview; interview in a radio Studio with an
advertiser on the topic of actual goods or services.
Mention of a product/service
during a radio program.
Sponsorship of the radio program; payment by the sponsor of the
costs of creating the program and receiving advertising time during the announcements
The types of records in the
Jingles – short and memorable records of one or two
Promotional records of image character increase brand
awareness among the consumer as a result of regular listening;
tracks – information about the company and the product, supported by music from a
Role tracks – imitation of certain situations by special
actors in the form of a monologue or dialogue;
Classic information advertising
records – information read by the speaker with sound or music.
Types of radio advertising
Radio track in the ad block; information about
the product, service, event during the advertising pause .
Announcement on the radio;
advertising information from the speaker in a special unit. This is the cheapest
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