ranking quality reducing (search engines sites
sorting for a particular query);
completely exclude a site from search results;
reduce the quality and speed of indexing pages, etc.
Technical audit of the site
In order to prevent this, it is
necessary to conduct a technical audit of the site.
Technical audit of the site is a
complex work that allows to identify mistakes and problems affecting indexing, as well as
ranking in search engines.
The purpose of the audit is to analyze the technical
parameters of the site to identify and correct all errors. The result of the site analysis
is a technical task with a description of all errors found and recommendations for their
from other types of audit
Types of audit:
Search audit (SEO) - shows the
degree of visibility of the site by search engines, compliance of texts with user requests, the
correct work of the links.
Usability audit - shows the degree of attractiveness of
the resource for the average user (ease of navigation through the pages, the quality and
usefulness of the information posted for users).
Marketing audit - shows the
effectiveness of the resource in the context of the market segment.
Technical audit -
analysis of the technical side of the site, which involves checking:
presence of errors in the code; the
correctness of wireframes and software; page load speeds; correctness of server
responses; correctness of automatic redirector to another URL; no duplicate pages;
robots files.txt and site maps; broken links, etc.
the site is ready to launch; the site is up
and running (at least 2 times per year) - for the detection of new principles of search engines,
the users' interests, characteristics of the layout, for further optimization.
When a techniacal audit is
the site invested a lot of effort and money, but
it is at the bottom of the search results; the site has a lot of visitors, but there are
no new buyers from the Internet; the site is sanctioned by Yandex or Google, and therefore
techniacal audit is needed prematurely?
For each businessman in web it is neccesary to
know about this rule: the more mistakes are on site is equal for less position in search
results. It is really important to the percentage of sales.
In order for the site to
pass a high-quality technical audit, it is best to contact an experienced marketing agency.
REQUEST for a free consultation RIGHT NOW!