Google offers different options for video ads on YouTube:
Advertising in other formats (Display Network):
Product listing ads (hidden sponsorship card
with calls to action); Overlays in the form of banners (one of the most primitive formats
of advertising on YouTube); Display advertising (above the video in the form of banners)
Creation of the advertising
Phase 1 video Download
Phase 2 Creating your campaign in your AdWords profile Phase
3 campaign Setup phase (name, budget, language, start dates and end)
Phase 4 Group ads (targeting):
Of course, it is important not just to run an
advertising campaign, but also to monitor its progress. Therefore, it is necessary to check the
statistics at least once a week and constantly lubricate the gears of the campaign mechanism.
Many marketing agencies are ready to take on an advertising campaign of any
complexity and set up the best targeting. This frees the entrepreneur from unnecessary headaches
and allows you to devote time to something valuable and useful. Like spending time with
Demographics (TA data using Google Analytics and
AdWords Report Editor) Audiences (3 types - interests, intentions and important events in
life, remarketing) Keywords (using AdWords) Theme (bet on a thematic correspondence
with the interests) Placements (the most specific targeting setting)
5 Creation of video (enter the URL and wait 1 day check the app)
A separate story videos - direct
type active advertisment; demonstrates during or in between programmes, transmissions, film
TV screensavers - fixed logos; displayed for a
Reports and jeans - information about the goods or
company; presented as a news story, so in many countries is prohibited.
advertising - placement of company logos in the Studio, on the screen, on the
clothes of the presenters and participants during the show, live broadcast; par tial or full
Hidden advertising (Product placement) - use in everyday
situations, the advertised product, brand; unobtrusive advertising by reality show participants
or actors of television series.
Independent transmission company or the
product - the TV shops, presentations,
lotteries advertising lottery.
3 criteria for the effective advertising
Television viewers are
people of all ages, social statuses, activities and interests.
To effectively promote
an advertising campaign on TV, you should determine the budget.
The scale of the channel; Advertising
airtime; The interests of their target audience.
that modern advertising is gradually losing ground to Internet marketing. Someone is convinced
that this is the most effective marketing tool.
If you look at the statistics, it will
make all the disputants go to the corners and calm down. Because, according to it, the degree of
effectiveness of advertising on TV is the same as it was 30 years ago. And some marketing
agencies will prove it to you.
For example, we will.
The main types of advertising on
Product advertising depends on the purpose pursued by the advertising
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