Yandex Direct is an analog of Google Ads, it is
an online advertising platform developed by Yandex. Yandex place advertising on pages where it
think it might be relevant. For example, advertising of greenhouses made from aluminum, Yandex
will show on sites about country houses or about plants and will not place in some online
Your ads are specifically served to users who are interested in your
products or services. Yandex Direct has hundreds of thousands partners. You will not see
products from a nearby supermarket In an online sport store . Rather, you will see sales of some
new equipment for fitness centers.
Yandex Advertising Network offers three targeting
type that help you to reach your target audience: behavioral functionality that analyzes
visitor's requests and predict what action they were going to perform. For example, if they
typed the request: " parachute jump " or "buy a washing machine." Yandex Advertising Network
will show them interesting offers, based on their request.
Thematic functionality is
also based on people's requests in Yandex. For example, "healthy eating".! Until they enter new
request, Yandex will show them all kind of websites about healthy food and diet.
is an opportunity to sell your product to visitors who was on your website, but did not buy
anything, for some reason. Yandex Advertising Network is a powerful service. And if you haven't
tried it yet, we are highly recommend to you!
For some market niches the advertising is
counterproductive and vice versa.
But we also want to pay your attention that each
niche has its own advertising products that give more results for less investment If you want to
promote your business, you need to do a lot of research: starting from analyzing your niche and
product to analyze the success of your competitors.