Generation Z is expected to make up to 40% of purchases this year.
These are people born in the 2000s, a generation that has already begun to earn and spend.
As you rethink your strategy, add a new target audience: your younger siblings.
They may be hard to take seriously, but they are the ones who have been better prepared for the crisis.
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According to statistics, every second has savings, unlike other age categories.
The Zetas don’t mind saving even that their income isn’t great.
This behavior is due to the fact that they are in no hurry to leave the parental home and they do not need to spend money on housing.
The Zetas are negative about loans, preferring to rent an apartment instead of taking a mortgage.
More about Generation Z.
Brands that want to be seriously considered by this customer are encouraged to create products and services that will meet the needs of all members of multigenerational families.
Zetas are the homebody generation. They’re slow to get into adulthood and start a family, they’re more attached to their parents than other generations (Generation X). According to Pew Research in the United States, about 20 percent of the population lives in multiple generations.
Parents and children communicate more and more, thanks to social networks and instant messengers, and X’s digital literacy is growing, preferring mobile devices over laptops.
Generation Z provides purchasing advice to Generation X and influences purchasing decisions, and statistics show that XZ families have at least one voice assistant.
Zoomers are more likely than others to save money, and many of them have had a little financial cushion, preferring ultra-conservative savings and against credit.