Supported
Digital Marketing Course
Learn from industry experts
Master the profession of an online marketer from scratch or systematize your knowledge
ABOUT THE COURSE
Specialist diploma
diploma of professional retraining of the state sample
Unique programme
All teachers of the course are practitioners with real experience in promoting companies
Convenient format
Online or offline, theory and practice.
Who is this course for?
Beginners
You will understand how to master a popular profession and you will be able to work remotely.
Business owners
You can see the growth points of your business, optimize your advertising and website investments, and you can increase your company’s revenue through your knowledge of Internet marketing.
Internet Advertising Specialists
It’s not enough to be able to set up and run ads on the Internet! In the course, you will learn how to measure the effectiveness of this advertising, find growth points and optimize advertising campaigns for greater results.
Heads of marketing departments
You can understand the reporting of your employees and the reports of contractors, learn how to delegate tasks correctly, optimize the work of the team and contractors, and monitor the quality of all tasks.
Designed for your comfort
and professional growth
University diploma
on professional retraining from the University of World Civilizations named after V.V. Zhirinovsky
Employment assistance
One of the mandatory parts of the course is a career center, where you can find potential employers and start working in large companies.
Professional connections, clients and community
Communicate with colleagues and professionals from a variety of fields, including your potential clients or employers
Professional retraining
You will become a specialist who can work remotely from anywhere in the world and get decent pay.
In-person or online
You can attend classes in person or watch online or in recording at any convenient time.
COURSE PROGRAMME
lesson
From 10 to 16
class
24 NATIONS
hours
350 academic hours
168 academic hours of theory and 182 academic hours of practice
Start date
Enrollment opens soon.
Follow our updates
Duration
Training
6
Months
Module 1: Introduction to Internet Marketing
What is Internet Marketing: Key Tools and Strategies
• Goals, objectives and KPI of marketing campaigns
• Sales funnel and customer paths
Main trends and current changes in digital
Teacher: Maria Rodina
Duration: 2 ac. hours
Module 2: Brand and Reputation Management
• Brand formation and its impact on business
• Reputational management on the Internet
SERM – Reputation Management in Search Engines
• Personal brand and its impact on marketing
• Cases and analysis of real examples
Teacher: Maria Rodina
Duration: 2 ac. hours
Module 3: Fundamentals of Marketing Analytics
What is analytics in marketing and why you need it
Performance metrics and their interpretation
Google Analytics vs Yandex Metrica
• How to analyze user behavior
Teacher: Maria Rodina
Duration: 2 ac. hours
Additional: Yandex Metrica Workshop
• Setting up the Yandex Metrics counter and goals
• Analysis of traffic sources
• Audience analysis and traffic quality
• Demographic reports
• Interest reports
• Analysis of search engines and keywords, analysis of the effectiveness of SEO services
• Analysis of advertising channels
• Methods for assessing the effectiveness of advertising
• Analysis of the effectiveness of the content of the site and the achievement of goals
• Analysis of conversions on the site
Analysis of technical indicators of the site – response speed, etc.
• Segments, comparison of segments
• Webvisor
• Link maps, clicks, scrolling, form analytics and webvisor
Teacher: Maria Rodina
Duration: 6 Ac. hours
Module 4: SEO
Internal Search Engine Optimization
• Classification of search queries
• Cyclicality of SEO services
• Forecast traffic and revenue from requests
• Keyword research development tools
• Clustering requests
• Rules for writing SEO texts, setting tasks for a copywriter
Principles of Semantic Relevance – LSI
• Selection of landing pages and optimization of text content
• Site structuring
• External Search Engine Optimization
• Principles of link-based ranking
Safe and dangerous links (natural and artificial backlink profile)
• Methods of acquiring backlinks
• Backlink control tools
• Link buying, link buying services – link exchanges
• Social services and SEO, links from social networks
• Tools for managing site indexing
• Managing indexation of pages on the site
• Robots.txt and sitemap.xml files
• Webmaster tools
Yandex Webmaster and Google Search Console
• ICS
• Filters and sanctions
Teacher: Maria Rodina
Duration: 18 Ac. hours
Module 5: Contextual and display advertising
• All possibilities of PPC advertising
• Preparatory stage before creating advertising campaigns
• Creating a media plan and forecasting effective advertising budgets.
• Creation and configuration of advertising campaigns on search and in the Yandex Advertising Network through the interface in Yandex Direct.
• Keyword research and negative keywords.
• Filling out templates in Excel.
Creation and configuration of advertising campaigns in Yandex Direct through Direct Commander.
Additional features of PPC advertising: video advertising, audio advertising, Yandex.Audience.
• Optimization and control of launched advertising campaigns.
• Automation and dynamic announcements
• Discussion of successful advertising campaigns
Teacher: Maria Rodina
Duration: 18 Ac. hours
Module 6: Social media advertising in Vkontakte
Introduction to social media advertising: what, how and why
Audience customization: Lookalike, retargeting and segmentation
Creative in advertising: how to make effective banners and videos
• Analysis and optimization of campaigns
Teacher: Daria Paraskun
Duration: 12 Ac. hours
Module 7: Promotion in Telegram
Telegram as a marketing tool
• Ways of promotion: official advertising, mutual PR, content
• How to create engaging content
• Monetize and work with the audience
• Telegram-bots and automation of interaction
Teacher: Maria Rodina
Duration: 3 ac. hours
Module 8: Email Marketing
Introduction to Email Marketing: Principles of Work
• Preparation of an email strategy
• Creating engaging letters: design, text, structure
• Automation of mailings and base segmentation
Performance analysis: Open Rate, CTR, conversions
Teacher: Daria Paraskun
Duration: 6 Ac. hours
Module 9.1: Other Advertising
Content marketing
• Creating a content strategy
• Content types and formats
• How to write catchy texts
• Visual content: infographics, videos, stories
Teacher: Victoria Skazka
Duration: 6 ac. hours
Module 9.2: Other advertising
Quiz marketing
What is Quiz Marketing and How It Works
• Examples of successful visa applications
• How to put quiz in the sales funnel
Teacher: Daria Paraskun
Duration: 3 Ac. hours
Module 9.3: Other advertising
PR and native advertising
• Media and blog posting
• Principles of native advertising
• Working with opinion leaders and bloggers
Teacher: Maria Rodina
Duration: 6 Ac. hours
Module 9.4: Other advertising
ATL, BTL and Event Marketing
Traditional methods of promotion in the digital environment
• How to combine online and offline marketing
• Cases of successful campaigns
Teacher: Maria Rodina
Duration: 6 Ac. hours
Module 10: Communication Management
• Basics of communication management
• Internal and external communications
• External communication strategy
• Visual communication and its impact
• Public presentations and presentations
• Communication through social media
Teacher: Maria Rodina
Duration: 12 Ac. hours
Module 11.1: Website Creation and Web Design
Creation of websites
• How to choose a website platform: Tilda, WordPress or code
• The main elements of effective landing
• Optimization of conversions on the site
• Technical configuration: domains, hosting, SSL
Teacher: Victoria Skazka
Duration: 12 Ac. hours
Module 11.2: Website Creation and Web Design
Web design
• Basic principles of UI/UX
• Design that sells
• Use of graphics and typography
• Adaptability and mobile version
Teacher: Victoria Skazka
Duration: 12 Ac. hours
Module 12: Neural networks in marketing
Introduction to AI: what are neural networks and how they are used in marketing
Segmentation and personalization: the use of neural network algorithms in various aspects of marketing
Big data analytics: how to collect and analyze data to make informed marketing decisions
Content and automation: Creating texts and visual content with AI and simplifying routine tasks
Ethical aspects: how to work with data, respecting confidentiality and legislation
Teacher: Victoria Virta
Duration: 12 Ac. hours
Final Project and Protection
• Participants develop their marketing strategy
• Analysis and analysis of projects with experts
• Final protection with feedback
Teacher: commission
Duration: 6 hours (10 minutes per student)
What Participants Get
Practical skills in all key areas of digital marketing
Case analysis and work with real projects
Ready-made templates and checklists
Diploma of additional professional education in the program: Internet marketing
Teacher support and access to a closed community
Ready to master Internet marketing? Join!
Have questions?
Fill out the form and we will send you the full course program
Get the program.
Comparison with other courses
Live learning with practicing experts
Only theoretical public knowledge without real cases
Complete course with all topics
Some topics that won’t make you a professional
Diploma of the state sample
Standard certificate of the completed course
Training on real cases
Lack of examples with real working tools
Corporate Clients
fill out the form and we will send you a special offer
Corporate clients
COURSE PARTNERS
Reviews
Speakers
speaker
entrepreneurs
real practical
experience
internet-marketing
Maria
Rodina
- Founder of the online advertising studio “Marketologiya”
- teacher at the University of World Civilizations, RANEPA
topic
How to Make Advertising Work for You, Not You for Advertising; How to Attract and Retain Customers
Victoria
Skazka
- marketer
- CEO and co-founder of Design, Development and Content Marketing Studio “Fairy Tale”
topic
Positioning, Strategy and Packaging a Business in Internet Marketing; Creating a Selling Website
Victoria
Virta
- serialist
- digital visionary
topic
“Application of artificial intelligence technologies in marketing”
Daria
Paraskun
- Marketer of the FRIA Accelerator
- co-owner of the marketing agency “Resaltika”
topic
Social media advertising in Vkontakte and e-mail newsletters
Alexei
Fadyukhin
- Expert on promotion in Telegram
- Entrepreneur, blogger, programmer
topic
“how to promote and monetize a telegram channel from scratch, all ways to promote.”
Albina
Korneeva
- 15 years teaching in the capital’s universities: marketing, advertising, PR.
- Practising PR specialist
topic
Effective PR, Event Marketing, ATL, BTL, Consumer Psychology, Branding, Mass Consciousness Manipulation, Communication
Reserve your place
on the course
Fill out the form and we will send you
coursework
beginning
Enrollment opens soon. wait for the announcement.
cost
$117.69/per month
$1,412.35 / for the full course
Book a seat
Frequently Asked Questions
Who’s the course for?
for business owners, heads of marketing departments, Internet advertising specialists, as well as for those who want to master the profession of an Internet marketer for the first time
Are you helping with employment?
Yes, a Career Center will be organized inside the course, thanks to which you will be able to meet potential clients or employers.
Is it possible to pay in parts?
Yes, it is possible to pay in instalments through the service Share. Leave a request for a course to find out more
Will there be a recording of classes?
Yes, the recording of all classes will be available within 2 months after the end of the course.
What if I can’t come to school?
You can attend classes in person or online as you are comfortable.
Who will teach?
All teachers of the course are practitioners with real experience in Internet marketing for small and large companies.
Have questions?
Leave a request and we will contact you.
Moscow, Leninsky Prosp.,
1/2k1 in the Zhirinovsky UMC
Write us.
