Digital marketing articles

  • EspaDent: WordPress recovery and upload protection

    We removed detected malicious code from the EspaDent website, restored WordPress files and strengthened upload protection. The main work took place in August 2026. Cleanup, updates and website checks are described separately below. Project website: EspaDent What needed to change The review started with access, then moved to files and server settings. The working documents…

  • Marketologiya: a website move, forms and a blog template

    On our own website, we moved WordPress to another server, connected forms in four languages and updated the blog layout. We checked 350 pages and articles during the move. This case brings together the work, enquiry checks and email delivery tests. Project website: Marketologiya What needed to change After the move, we needed to check…

  • codesrc.ru: a blog audit and publication plan

    We reviewed 246 codesrc.ru articles, prepared 138 possible redirects and planned 54 topics. This case explains how we checked existing content and divided new assignments among authors. Project website: codesrc.ru What needed to change Before preparing a new plan, we needed to review published articles and old URLs. This helped avoid repeated topics and turn…

  • UWC: page titles, descriptions and analytics

    On the University of World Civilizations website, we fixed titles and page descriptions, configured rules for duplicate URLs and added analytics events. This case covers the work and checks of the published website. Project website: UWC What needed to change The university website contains degree programmes, news and institutional information. Repeated descriptions, multiple H1 headings…

  • Pikapuka: a faster SEO report and a blog that fits mobile screens

    We sped up one block of Pikapuka’s SEO report and fixed the blog layout on mobile. In the measurement on 13 July 2026, the block took 3.07 seconds instead of 21.98. This result applies to that report and the dataset tested. Project website: Pikapuka What needed to change The report calculation was slow, while blog…

  • Sobol school: a Grav website, enquiries and HTTPS

    We built a Grav CMS website for Sobol school with a shop, timetable and three types of enquiries. This case covers the development work and the checks recorded in the report dated 2 October 2026. Project website: Sobol School What needed to change The school needs to update its timetable, events, news and class prices.…

  • MILPOST: moving to Grav and improving the calculator

    We moved MILPOST from a website builder to Grav, kept its content and added an admin panel. We then improved the service pages, navigation and calculator. Staff can now edit the website’s text and settings through the CMS. Project website: MILPOST What needed to change The website already contained customs services, documents, announcements and contact…

  • What a PPC specialist will not promise

    What is important to know

  • Yandex Direct: automatic Yclid tags

    Click source on advertising

  • Yandex Metrica for display advertising

    New analytics tool