Yandex Metrica for display advertising went into open beta.
A new analytics tool helps evaluate the effectiveness of advertising campaigns at the top stages of the funnel: from impressions to conversions and revenues.
What a benefit.
It is possible to show the added value of display advertising to customers and prove that advertising influences conversions.
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What the report shows:
Conversions by impressions and clicks;
Conversions delayed in time;
Cross-coverage of creatives and cross-frequency of impressions execution of the KPI plan;
Interesting sections by formats, platforms, social demo, income level, etc.
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The tool allows you to evaluate Yandex coverage products (video and media), direct placements and monitor the implementation of the media plan in real mode.
time.
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Collected data on impressions can be used for retargeting, search
look-alike audiences, and you can also build a script for showing different ads.
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