Yandex Metrica: important events
The most important events in the life of the service
Google Chrome: an update
Changes in work
SEO: Current trends
Content quality, search queries, and technological development – what impact these factors have on SEO.
Yandex Direct: operators
Special symbols. How do you use them?
Individual lessons
Individual classes on setting up advertising
Google Ads: Update
You should know if you are working with Google Ads. Google Ads has added support for the smart ROAS (Targeted ROAS) betting strategy to the betting simulator, previously only available for manual betting and Target CPA.After the updates, it will be easier for advertisers to evaluate the effectiveness of the campaign, for example, to track…
Yandex Direct: video advertising
Yandex Direct has introduced two new ways to optimize video advertising: by inspection or transition to the site. The update will allow you to specify the desired result from interacting with the video, which will be a signal for the system to purchase advertising. SearchesYou’ll get the most impressions with a full video screening, suitable…
Optimal budget for PPC advertising
What’s important to consider
Yandex Advertising Network: a new widget
Widget with recommendations of internal content of the site and native blocks
Instagram: Update
Ranking algorithms