• Yandex Metrica: important events

    The most important events in the life of the service

  • Google Chrome: an update

    Changes in work

  • SEO: Current trends

    Content quality, search queries, and technological development – what impact these factors have on SEO.

  • Yandex Direct: operators

    Special symbols. How do you use them?

  • Individual lessons

    Individual classes on setting up advertising

  • Google Ads: Update

    You should know if you are working with Google Ads. Google Ads has added support for the smart ROAS (Targeted ROAS) betting strategy to the betting simulator, previously only available for manual betting and Target CPA.After the updates, it will be easier for advertisers to evaluate the effectiveness of the campaign, for example, to track…

  • Yandex Direct: video advertising

    Yandex Direct has introduced two new ways to optimize video advertising: by inspection or transition to the site. The update will allow you to specify the desired result from interacting with the video, which will be a signal for the system to purchase advertising. SearchesYou’ll get the most impressions with a full video screening, suitable…

  • Optimal budget for PPC advertising

    What’s important to consider

  • Yandex Advertising Network: a new widget

    Widget with recommendations of internal content of the site and native blocks

  • Instagram: Update

    Ranking algorithms