Digital marketing articles — page 4
Instagram boosts reach
Breaks in story, rejection of hashtags and a couple of more tips
Yandex Metrica: Attribution
Counting visits and benefits
Google Ads: Update
CMS, video campaigns, applications
SimilarWeb: A Study
Digital Market Research
Top 10 Trending Goods 2020
The editors of the American blog CloudWays analyzed Google Trends and collected a list of products that will be in the sales trend in 2020. Portable blenderInterest in nutrition products continues to grow, with a portable blender as one of the 2020 sales trends, which can be used to make freshries and smoothies outside the…
Instagram: Update
If you’re still sad about Instagram’s chronological feed, you may soon have something to celebrate: The social network has begun testing a new feature called Latest Posts. Recall that in 2016, Instagram developed an algorithm that disrupted the chronological display of publications, and since then, the neural network selects the posts that it identifies as…
Conversions: Why Services Show Different Data
Today it is becoming increasingly difficult to persuade the user to buy offline. This is due to the increase in the number of advertising touches on different devices (laptop / computer, phone, tablet).⠀This increases the difficulty of measuring the effect of each touch.Especially if it is a product with a long cycle of purchase, where…
Yandex Direct: DRF
Automatic function of Yandex
Yandex Direct: 6% of additional conversions
In March, Yandex Direct will change the rules for blocking sites for displays in networks.Shows will continue automatically, even if their addresses are listed as prohibited. At such sites, high conversion rates are guaranteed, as the most effective placement of advertising blocks and strict quality control of the audience are ensured. Yandex analysts report that…
Yandex Direct: ad impressions for synonyms
Pros and cons of showing by synonyms