SimilarWeb has published a service
Digital market research with the results of 2019 and trends in 2020.
We share the most interesting figures from the presentation.
Traffic on the 100 most visited sites in the world in 2019
It grew by 8%, averaging 233 billion unique visits per month, while PCs fell by 3% and mobiles grew by 18%.
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Mobile visits are faster than computer visits. Desktop users spend more time on sites than on phones: 16.6 minutes versus 7.2 minutes.
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The most visited categories of sites from mobile devices are Adults, Gambling, Food and Drink, Computers Entertainment and Art and Games.
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The share of direct clicks is highest: in 2019, direct traffic led to the top 100 online stores with the most users – 59% (in 2018 – 52%), in second place organic traffic from search engines – 26%, in third place – advertising clicks from search engines – 8%.
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Travel without intermediaries: Traffic to travel agency pages fell 9.5 percent, and direct bookings on hotel and airline websites increased.
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In most countries, people communicate on Facebook Messenger or WhatsApp.
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TikTok is growing the fastest, with 874,000 downloads in the U.S. three years ago and 3.3 million at the end of 2019.