Digital marketing articles — page 3
Yandex Direct: operators
Special symbols. How do you use them?
Individual lessons
Individual classes on setting up advertising
Google Ads: Update
You should know if you are working with Google Ads. Google Ads has added support for the smart ROAS (Targeted ROAS) betting strategy to the betting simulator, previously only available for manual betting and Target CPA.After the updates, it will be easier for advertisers to evaluate the effectiveness of the campaign, for example, to track…
Yandex Direct: video advertising
Yandex Direct has introduced two new ways to optimize video advertising: by inspection or transition to the site. The update will allow you to specify the desired result from interacting with the video, which will be a signal for the system to purchase advertising. SearchesYou’ll get the most impressions with a full video screening, suitable…
Optimal budget for PPC advertising
What’s important to consider
Yandex Advertising Network: a new widget
Widget with recommendations of internal content of the site and native blocks
Instagram: Update
Ranking algorithms
Google: Easy search
Function “Selections” and other innovations
Analytics: Cost per click
Click price rises, CTR falls and trends 2020.
Analyzing your website’s backlink profile
What is it when you need analysis and services to help with analysis?