Now a widget with recommendations of the internal content of the site and native Yandex Direct blocks has become available for all RFL partners.
A recommendation widget is a block on the site page, which shows materials relevant to each user and Yandex Direct text and graphic advertising.
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The widget size can be up to 10 cells in length or width.
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Due to the wide possibilities of customizing the appearance, you can natively embed a widget on the site.
Individual recommendations for users will improve user metrics – depth of viewing and time on the site.
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Thus, the user involved will view more pages with ad units, which can increase the average revenue of the site, and in the widget you can recommend posts from another site, increasing its traffic.
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When selecting publications for the widget, the system focuses on the interests of the user, his behavior on the site and the content of the publication. The degree of relevance of recommendations increases with the set of statistics. All materials for the widget are selected from the site automatically. You do not need to create additional integrations and feeds.
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Algorithm of selection of recommendations:
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Based on Click-Through Rate (CTR), the algorithm maximizes the number of transitions from the widget to the publication.
The algorithm will maximize the number of transitions from the widget simultaneously with the duration of stay on the site after the transition.
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Ads are placed among the recommendations, have the same design and label “Advertising”, you can set the number of ad cells, so that the system automatically assigns positions for them, and you can set positions manually.
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The average CTR of a widget was 19.5%, compared with visits to users who made the transition from the widget recommendations and made an internal transition without it, showed that in the first case, the depth of viewing is 32% higher, and the average revenue is 2.8 times higher.