SEO-promotion of the site involves external optimization. If you are trying to get into the Top, then you need to analyze the link mass of the site and the sites of competitors.
This is necessary for the development of the site, for the formation and adjustment of the project development strategy.
Backlink profile is a set of all active external links placed on third-party resources and leading to the optimized site.
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When and Who Needs Reference Mass Analysis?
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Link mass analysis is necessary for all sites and should be done systematically (optimally once a month), it will help maintain order in the link profile, eliminate cases when competitors use unfair SEO tactics against you.
Several times a year, it is worth conducting a full audit of the link profile of both your site and competitors’ sites to find new link sources.
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When is a backlink profile analysis urgently needed?
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• The position of the site falls for no apparent reason;
• Untargeted traffic falls;
• Your website is under the filter.
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What data can be obtained by analyzing links?
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• the dynamics of the increasing backlink profile;
the total number of links and referring domains at the moment;
• increase or decrease in the inflow of external links;
analysis of anchor list, types of links, regionality of referring domains and other point indicators;
• information that will help to avoid search engine filters;
• information about “useful” and “harmful” links;
• Different external links;
• an indicative graph or diagram of the growth of donors and external links;
• distribution of backlinks.
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All this data is necessary to determine the likelihood that the site may fall under sanctions, to understand which links are effective, and which are better to get rid of as soon as possible, and in general to determine the direction of development of the link mass of the site.
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Services that will help with analysis
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• Ahrefs
• Serpstat
• Majestic
• Linkpad
• MegaIndex
• Semrush