• Yandex Direct: an organization card instead of a business card

    Convenient and effective alternative to the card.

  • While everyone is home: what to do in Yandex Direct

    What to do in a pandemic to save your business and customers

  • Useful planning tools for SEO specialists

    We present a selection of plugins for Google Chrome, which will make the work of SEO professionals easier. ColorZillaWhy: You can choose the color of any element of the page and clearly show what color a particular element should be.⠀Serpstat Website SEO CheckerWhy: To quickly analyze the entire page or site.⠀Search the current siteWhy: In…

  • Yandex Direct: clicks, impressions, conversions!

    Clicks, impressions, and now conversions! In the current economic situation, it is especially important to use the advertising budget effectively.⠀Therefore, Yandex Direct today launched a new option in beta testing – “Pay for conversions”, which will help you to invest in achieving the most important goals.⠀Advertisers who want to join the test can submit a…

  • Peace, work, May!

    How to amuse yourself in isolation.

  • Generation Z: Who are they?

    Generation Z is expected to make up to 40% of purchases this year.These are people born in the 2000s, a generation that has already begun to earn and spend. As you rethink your strategy, add a new target audience: your younger siblings.They may be hard to take seriously, but they are the ones who have…

  • Fitness in Russia: audience and trends

  • Yandex: search queries in April

    That’s the demand.

  • Instagram: The new sticker

    Russian Instagram has launched a new sticker for stories “Support small business”. A package with a heart inside is needed to help small businesses attract new customers and stay in touch with existing ones.⠀Using the “Support smal business” sticker, users of the service can mention accounts of local companies and make it possible to preview…

  • Targeting: Audience Choice

    Competent social media advertising will help optimize the advertising budget and increase conversions / applications at a minimum price.Consider the top audience for the target. Existing customer baseIt is a gold asset of companies that have collected phones or email clients.How to use: come up with a special offer specifically for your customers and show…