• Yandex Direct: bid management

    Search ads. Recently, we talked about the fact that Yandex Direct has fully independent betting management for displaying ads on desktop and mobile.⠀Today we will continue the topic in more detail.Once again, displaying ads is important on all types of devices so as not to lose audience and conversions. Now, a little bit of analytics.…

  • Yandex: video service

    A new video content monetization service.

  • Buying habits after self-isolation

    How customers have changed and what to consider when drawing up a portrait of the target audience. Summary:⠀People are taking more care of their health, not onlyDuring the pandemic, the number of requests for online consultations among psychologists increased by 69%. Brands need to take this into account. It’s important to convey to customers that…

  • Yandex Direct: We make advertising more effective

    Mechanisms for attracting buyers.

  • My favorite smell

    Popular flash mobs.

  • Increase brand awareness

    Effective ways.

  • Yandex: certificate of conformity

    Advertising data will become even more transparent.

  • Facebook: Update 3

    Facebook: Update On Facebook, you can now look at statistics that show how comments on posts affect increased reach and engagement. So far, Facebook is only showing statistics to a few page administrators, and to see them, click “Get more information.”⠀The statistics are displayed as a percentage, the data is collected in 28 days.⠀The fact…

  • Turbo pages: Update

    We don’t know the turbo pages any time soon. What’s new?⠀Appearance⠀Support for turbo pages will be available on a wider class of mobile screens, which means that the turbo will look great on both mobile and tablets.Your own HTML layout will be transmitted directly to RSS, which will make it easier to work with the…

  • Applications for organizing work processes in a team

    Today about applications for organizing work processes in a team. Trello is very project-friendly, you can connect the entire team to the whiteboard, the information is in one place, tasks can be moved to different columns depending on the stage of preparation, the service can be integrated Jira, Google Drive, Dropbox, Evernote.Cost: free, there is…