Digital marketing articles — page 8
Facebook: Shops feature
A new online shopping service.
Content engagement by industry
Performance indicators of SMM on social networks.
Return on investment by advertising channel
Yandex. Metric has a report to compare the payback of advertising channels, and now Yandex. Metrics can compare costs and ROI across all advertising channels. This means that you can evaluate the payback not only for the entire channel, but also for individual campaigns or even specific key phrases.In addition, the new report can track…
Google: responsive website design
What a website needs to be mobile successful
Separate bid management
Advertising on desktop and mobile devices.
Yandex Metrica: reports
Detailed reports on the recommendation widget are now available at Yandex Metric. Reports help to find out:How recommendations affect user engagement and average visit revenueWhich articles do users click on most often?Which recommended content is most popular?⠀After connecting the recommendation widget, new reports will appear in the Monetization Report Group in Yandex.Metrics automatically.⠀What to pay…
Yandex Direct: a banner above search suggestions
Search ads.
Yandex Direct: bid management
Search ads. Recently, we talked about the fact that Yandex Direct has fully independent betting management for displaying ads on desktop and mobile.⠀Today we will continue the topic in more detail.Once again, displaying ads is important on all types of devices so as not to lose audience and conversions. Now, a little bit of analytics.…
Yandex: video service
A new video content monetization service.
Buying habits after self-isolation
How customers have changed and what to consider when drawing up a portrait of the target audience. Summary:⠀People are taking more care of their health, not onlyDuring the pandemic, the number of requests for online consultations among psychologists increased by 69%. Brands need to take this into account. It’s important to convey to customers that…