Yandex. Metric has a report to compare the payback of advertising channels, and now Yandex. Metrics can compare costs and ROI across all advertising channels.
This means that you can evaluate the payback not only for the entire channel, but also for individual campaigns or even specific key phrases.
In addition, the new report can track the cost of the target action, conversion rate and income.
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A report on ROI and advertising spending will help to quickly identify the promotion channels that pay off the best, and better distribute the advertising budget.
The payback of the channel is calculated in the Yandex Metrics interface automatically. To do this, you need to add data on advertising costs and income received.
To compare costs and ROI across multiple advertising channels, you need to upload statistics from ad accounts and upload them to Yandex Metrica. There are several ways: manually in a csv file, using an API or using a connector (Albato or Streammydata).