Digital marketing articles — page 10

What will happen to e-commerce in the next 5 years? It is difficult to predict in crisis conditions, but we can talk about some trends today. A few conclusions from the presentation of Data Insight.Average growth of e-commerce from 2019 to 2024 (CAGR) will be 33.2%Market of sales of material goods via the Internet will…

Yandex Direct: Update In Yandex, Direct has updated the system for working with semantics. Auto-targeting will soon become a major tool because it helps save time on key phrases. The company revised the list of similar settings and thought about how to remove additional relevant phrases and make campaign management easier and more transparent. Now…

In Yandex Direct, you will be able to view analytics on calls from various advertising campaigns at no additional cost, and the update is currently being tested in a closed beta. To start collecting statistics on calls in Direct you need:Add an organization from the Directory to the Directory and obtain the rights of a…

YouTube has introduced a new RPM metric (revenue per thousand impressions), which will make it easier for video creators to understand how much they earn from each thousand views of their videos. When calculating the indicator, YouTube will take into account profits from different sources: advertising, YouTube Premium subscriptions, income from superchats and super stickers,…

Google Ads announces the launch of an updated campaign editor. What became available after the program update⠀1. View and mass application of recommendations from Google. tips sorted by type, it helps to understand where and how many recommendations can be applied in the account.2. Support for local campaigns3. Editing combined audiences, including adding and removing…

Yandex Direct has earned two new ways to optimize auto strategies: on the composite goals of Metrics and on several key goals. They will be appreciated by advertisers who have multiple goals in mind when setting up an ad campaign, and now you can optimize strategies for multiple key goals simultaneously, as well as for…

In The Wall Street Journal appeared a funny “exposure” bot Google. A bot named John Smith, who always places orders on the site but leaves the page without buying anything, has been looking for online stores for more than a year. Smith visits online stores with everything from kayaks to keychains, and can select purchases…

Everyone knows that the main thing in the company’s website is convenience for the user. A good UX design costs fabulous money, but a little to save on site analytics and improvements will help the option in Yandex.View. The UX test will test the interface on real users and save money. You’ll see complex design…

A little bit about the services that will help you learn about your competitors all or almost everything. Publer is a service that allows you to monitor advertising companies VKontakte, Odnoklassniki and Instagram, VK and myTarget targeting, as well as advertising in teaser networks.Wappalyzer allows you to find out if a competitor’s site has analytics…

Talk about the skills of a successful online marketer?⠀Knowledge of the basics of marketing is as much a discipline as economics, history. Start with the classics, read the authors: Kotler, Trout et al. When you study the basics, you will understand that the main marketing goals are: sales, retaining the company’s market share. Therefore, a…