Digital marketing articles — page 11

Google Ads now has an option to record and listen to calls from ads, so far only in the United States. For 30 days, calls that start after clicking on an ad or extension with addresses and phone numbers will be saved by the system.⠀To enable the record, you need to open access to the…

On Yandex, you can now compare the prices of your products to the prices of your competitors, and in your personal account (the Assortment tab), you have a report called “Competitor Prices.” With the report, you can now: Compare the prices of your products with the minimum and average prices on the Market indicated in…

Facebook is changing the Ads Manager interface, and from September, campaigns, ad groups and ads will only appear in individual tabs, not in nested groups, and there will be fewer objects on the left menu. What will change for advertisers All available actions for campaigns, ad groups and ads will be visible at any time,…

After the pandemic, 37% of all purchases went online, and 30% of retail outlets closed. Learn how to prepare your business for the new era of online trading. Step one: acceptanceCustomer expectations have changed forever. It’s now online sales as the default channel. Analysts say customers will stay online and their expectations of the digital…

Odnoklassniki: Update Odnoklassniki are becoming more and more comfortable to run ads, and there is a Business Cabinet, a single platform for managing content, promoting and attracting new customers. Now it is easier to work with the whole set of tools in the social network, because there is an additional entry point for the Odnoklassniki…

4 bots that will make life easier for your sales managers Lead qualifications are a headache for all salespeople. Out of 10 calls, only one can be targeted, and up to 70% of the time is spent on unsuccessful negotiations. The fastest and easiest way to collect customer information is to install a chatbot on…

MyTarget: Update Mail.ru Group has launched an automatic assessment of the impact of outdoor advertising on application installations. Now you can see in real time how many users installed the application after seeing ads on digital media. MyTarget, multi-platform analytics and myTracker attribution technologies are used. MyTarget receives anonymized data from outdoor advertising operators about…

Now any business can buy at a fixed price targeted actions of users – orders on the site or filling out applications.⠀When is paying for conversions useful? If you need to get the customer to a specific action on the site, by running a conversion optimization auto strategy with a fee for achieving the goal,…

2020 could be the most disruptive year for global e-commerce (up 22%), driven by the massive shift from offline to online during the pandemic and the development of delivery services. More than 50 percent of respondents in the GroupM and Kantar survey admitted that advertising gives them ideas for new purchases. Analysts’ conclusions:⠀Online accounts for…