MyTarget: Update Mail.ru Group has launched an automatic assessment of the impact of outdoor advertising on application installations. Now you can see in real time how many users installed the application after seeing ads on digital media. MyTarget, multi-platform analytics and myTracker attribution technologies are used. MyTarget receives anonymized data from outdoor advertising operators about…

Now any business can buy at a fixed price targeted actions of users – orders on the site or filling out applications.⠀When is paying for conversions useful? If you need to get the customer to a specific action on the site, by running a conversion optimization auto strategy with a fee for achieving the goal,…

2020 could be the most disruptive year for global e-commerce (up 22%), driven by the massive shift from offline to online during the pandemic and the development of delivery services. More than 50 percent of respondents in the GroupM and Kantar survey admitted that advertising gives them ideas for new purchases. Analysts’ conclusions:⠀Online accounts for…

Working smart and getting things done Non-standard ways to promote an online store. Not everyone knows that Yandex has tools with which you can tell potential customers about yourself for free. It allows you to load pages on mobile 15! times faster than similar pages on a regular site, which avoids losing users due to…

Mail Group has launched a detailed analysis of advertising monetization of mobile applications connected to the myTarget advertising network. Developers and marketers will find it easier to understand which ad formats in mobile games and apps generate the most revenue and engage more people.The statistics are available for all applications in the myTarget advertising network,…

What does it mean to work like a professional? In which case clients come back again and again. Let’s look at a simple example. There are services that you buy all the time, like once a month you go to the same barber.“Why?”⠀Because you have confidence in this master.You don’t have to worry about what…

How to make advertising campaigns in Yandex Direct more effective and attract new buyers? Several working mechanisms.⠀Do not forget about the existence of automatic tools for finding an audienceAutomatic tools help you track and respond to changes in consumer interests and requests, and you can show your ads to a pre-selected audience using different types…

Russian AliExpress Russian AliExpress decided to make major changes to save its market share. The company intends to give sellers the opportunity to trade without loading, storing, promoting and packaging their goods. All these “black” work will be handled by a special unit of AliWay, “workers” will have to pay a fee of 25% of…

Experts from AKOS and Interium analyzed more than 330 of the largest communities of VKontakte, Facebook, Youtube, Instagram and Odnoklassniki to estimate the share of active audience in the Russian-speaking part of social networks. Key findings • The most active audience gathers on Instagram: on average, more than 2% of followers interact with postsSlightly more…

Patented methoddetermination of user income Patented method of determining user income Yandex has developed and patented a way to determine the income of a user of mobile devices using its services. Revenue is supposed to be determined by the occupation of the user, analyzing GPS data, surrounding sounds, as well as spying on third-party applications…