Digital marketing articles — page 13
Yandex Direct: Updates
For media campaigns in Yandex Direct, all advertisers have become available non-skip videos up to 15 seconds long, which allow you to better convey the message of the brand to the target audience.⠀Why would brands do that?It’s known that in 15 seconds, users can focus on a product, and non-skip videos of this length have…
Integration in Yandex Metrica
IntegrationYandex. Integration in Yandex Metrica Integration into Yandex. In Yandex Metrica there was a section “Integration”.Now, for example, if an online store runs on the 1C-Bitrix platform, you can quickly connect detailed sales reports to Metrics.And if you need to transfer offline conversions from CRM to the Metric, with the help of automation services, you…
Analytics: mobile applications
Analysts of mobile data from App Annie found out with which applications users in Russia traveled after the removal of some coronavirus restrictions.⠀From June to August 2020, Russians began to actively download travel applications and spend money on them. Only $2.1 million was spent in mobile apps in the Travel and Navigation category. User spending…
Yandex Metrica: New Goals
Now you can set important goals and track useful actions of site visitors without a developer!No more changes to the page code. In Yandex.Metrics, new types of goals are per click by phone number or email address, as well as to send a form.To start collecting statistics, you just need to add it to the…
Protect your photo on Fb+Instagram
Protect your photo.Fb+Instagram Protect your photo on Fb+Instagram Facebook, more than any other social network, is committed to helping content creators protect their intellectual property rights, with the recently launched Rights Manager for Images on Instagram and Facebook. It’s designed for those who have a large photo directory or who regularly publish new content, and…
Odnoklassniki: Update
Odnoklassniki continue to actively upgrade their platform.The other day, an algorithm was launched to measure the quality and uniqueness of groups’ content, and now, depending on the score, OK ranks them in the recommendations section and in the news feed.⠀Why is that necessary?⠀The update will improve the quality of content in user news feeds.For example,…
E-commerce: analytics
The e-commerce market will not be the same; the rapid growth of online commerce has seriously shaken some and added points to other brands.⠀⠀The findings are based on data from the WARC study Chinese Internet giant Alibaba will move the American empire of Amazon and enter the top 3 main players in the digital market…
Yandex Metrica: Expenses
Uploading advertising costs to Yandex. Metrics became easier. Right in the Metrics interface, you can link Google Ads to the Google Ads office in a couple of clicks, so that the statistics on this system appear in the expense report and ROI.The ad spend and ROI report allows you to visually compare spending, CPA, conversion,…
WhatsApp: Update
Oh, this messaging battle!After the recent large-scale upgrade of Telegram, WhatsApp launched a new option.There are interactive buttons that are available for business accounts. The buttons themselves are implemented as HSM templates. What is the advantage of buttons?Button with a link to the company’s website or with a phone number Buttons with text that allow…
VKontakte: update
The Vkontakte forecaster will take into account the audience that has already viewed the ad when showing the remaining coverage, which will help you plan your budget more accurately, track the pace of the ad spin and adjust the rate.In stores Vkontakte appeared hidden selections when setting up autopromotion of goods. Autopromotion became available to…