Now you can set important goals and track useful actions of site visitors without a developer!
No more changes to the page code.
In Yandex.Metrics, new types of goals are per click by phone number or email address, as well as to send a form.
To start collecting statistics, you just need to add it to the Metrics interface.
What are the benefits of new types of goals?
Visitors who fill out forms, click on their phone or mail are an active, engaged audience, and by knowing where the most targeted visitors come from, you can work more actively with the sources that bring them, and as a result, you can save on advertising that does not bring the right visitors.
You can add new goals to your reports based on long-term interests and demographics, so you know which audience your offering is most appealing to, you know your audience better, you can customize your ads more accurately and reach more leads.
How to create a goal to send a form and click by phone or mail
Open the Target tab in the counter settings and add the target type you want, and the data will start collecting as soon as you save the new target, and the metric will automatically find the clicks you want and record them in reports.
How to view statistics
To quickly check how many times visitors have submitted a form, clicked on a phone number or email address, open the Conversion report (Reports/Standard/Conversions) and find the desired target. To see where such visitors came from, open the Sources, Brief report (Reports/Standard/Sources/Sources, Brief) and select the target for sending the form or by clicking on the phone or email.
How to use new types of goals in advertising
Returning visitors to the site who were interested in your offer, but have not yet made an order, or optimizing advertising in Direct.