Digital marketing articles — page 15

Instagram integrationFacebook Integrating Instagram with Facebook Instagram Updates / Integration with Facebook Messenger⠀You can now combine Instagram and Facebook messages, but you don’t have to download Facebook Messenger.⠀You can create chats with your friends, change the background color, send reactions with emojis or a selfie sticker. To view this feature, you need to update the…

We are preparing advertising campaigns for Black Friday.⠀State of emergency in Russia will come on 27.11.20, but in many stores discounts are valid all week, or even a month.⠀According to Black Friday Global:The hour of peak activity of buyers in emergency falls on 12:00 days On average, 1 participant in sales in Russia accounts for…

So, you know, there’s an advertising law that says what products you can’t advertise over the Internet, and Yandex takes those laws and imposes the same restrictions.⠀gambling (casinos, bookmakers, etc.) alcohol explosive devices (exclusion of pyrotechnics) weapon copies of branded medical supplies (but not all) goods that are prohibited for remote sale (jewelry, medicines) drug…

Is it more effective when it comes to advertising?And this is a question that Facebook analysts have answered, and they’ve looked at how effective ads are based on how often they’re displayed.Internet marketers are used to thinking in categories of reach, but frequency (how many times each user was shown an ad) also strongly affects…

In VKontakte, you can now use the CPC payment model and the “Maximum Transitions” strategy for advertising entries without links, with a poll or attached video without a button. The pay-per-click (CPC) model helps you plan your budget better, while the “maximum transition” strategy is to avoid manual rate adjustments.The system itself chooses the optimal…

Traffic’s coming,Are there no applications? Getting traffic but no enquiries? Customers come to the site and there are no applications?Agree, this is the last thing I want to see.⠀We will publish a small checklist that will help you understand where the problem is.⠀Check if the ads correspond to the landing pages to which they lead…

Advertising on Search⠀Showed by a response to a specific user requestThe task of advertising – point to get into the user’s request⠀In fact, the task of advertising on search is to show an ad to a potential client, which is as similar as possible to his request.Therefore, it is necessary to make a cross-minus between…

Where does the budget merge? Let’s talk about 4 non-obvious moments.⠀1.Run advertising on information requests, not working until the end of the shortest way: advertising-client. This is a constant mistake, if you collect a large pool of queries without realizing that behind each request is a visitor at different levels of purchasing decision-making, first you…

Triggermarketing Trigger marketing Today is about how to attract customers before competitors.Trigger marketing is an effective marketing strategy that competitors rarely use.In Russia, this is not very developed, but Western brands that come to the Russian market or millionaire brands are widely used.⠀The strategy comes from the Western technology of Inbound marketing, namely lifecycle marketing.The…

We suggest repeating the dictionary of the online marketer.⠀Advertising account – account, where the placement of advertising comes from.Pay traffic – the flow of users coming to the site, personal account or mobile application with advertisements.Landing is a one-page site where users go after an advertising click.Retargeting / remarketing – the return of users who…