Traffic’s coming,
Are there no applications?
Customers come to the site and there are no applications?
Agree, this is the last thing I want to see.
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We will publish a small checklist that will help you understand where the problem is.
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Check if the ads correspond to the landing pages to which they lead users Check what queries are currently draining the main budget? Are they relevant? If the requests are high-frequency – it is better to disable.Check the correctness of links, triggering goals, how landing pages are reflected on mobile.Analyze the achievement of conversions by the main audience segments – gender, age, geo
- Check if ads match the landing pages they lead users to
- Check which queries are currently draining the core budget? Are they relevant? If the requests are high-frequency, you better turn them off.
- Check the correctness of links, triggering goals, how landing pages are reflected on mobile.
- Analyze the achievement of conversions by the main segments of the audience – gender, age, geo
Possibly, users come to you for a product or service that is not available. If this service can be indistinctly presented. The person does not find exactly what he is looking for, and therefore does not perform a targeted action Check by the Webvisor, do users click on the forms of lead generation, from which blocks of the site they leave. What difficulties with filling out the forms they have? On the scaling map, it can be indistinctly presented to the site, how to check the price of your competitors.
Analyze and work through the metrics, and as you can see, the challenge is not just to set up ads, but to work through all the bundles, and then you can give the customer a really good result!
- Analyze which devices users are the least likely to convert from, and the problem may be that conversion buttons are not displayed correctly on these devices.
- Maybe people come to you for a product or service that isn’t available. If it’s a service, it can be indistinctly presented. The person doesn’t find exactly what they’re looking for, so they don’t do the targeted action.
- Check the Webvisor to see if users are scrolling through the lead generation forms, which blocks of the site are leaving. What are the difficulties with filling out the forms?
- On the scrolling map, check if most users see the most important information on your page.
- Look at your competitors’ ads. How competitive is your offer compared to your competitors’? Pay attention to metrics like price, delivery, payment terms, stocks first.
- Analyze competitors’ sites, see what they offer, how their offers are made up, how a product or service is presented. If a product is a product, compare how your product cards and competitors are filled.
- Make an application on your website and 2-3 competitor sites. Compare how it will be worked out according to the criteria – call speed, manager’s job.