Digital marketing articles — page 16

Often, entrepreneurs and marketers are looking for cases on the business they promote.It’s like copying a successful experience — “My friends (competitors) gave this kind of advertising, they had it effective, I will do the same.”⠀This approach will not work in some cases. Why?! – You ask?From the case, you see only an advertising strategy…

What should you pay attention to when analyzing a product (service) before launching an advertisement?⠀Who is your product for? What problems does the target audience solve with your product?What are the main objections of the target audience that stop them from buying?Understanding these issues is necessary for the formation of UTP, ads, landing pages and…

Do you often look at your smartphone screen?⠀Many people call smartphones a destructive force, but phone addiction isn’t really about notifications.⠀Analysts found that 89% of interactions with the phone are initiated by users themselves, and only 11% are initiated by notifications, and many users check their smartphone mostly automatically.Most of the time, people “stick”, flipping…

Instagram Stories has a new option: it will automatically optimize creatives and ad formats, creating multiple creative options for one ad. What’s the change?When you run an ad in Stories, the systems adapt it to the preferences of the audience and show each person the version of the ad that is most likely to resonate…

Personalization of advertising is the most relevant trend in recent years in digital.Do relevant personalized messages help advertisers communicate with their audiences?⠀The key findings of the MAGNA and IPG Media Lab study, The Pursuit of Relevance: All About Advertising Personalization: The preference of the audience for personalization of communication depends on the category of goods…

Today we will talk about cleaning the Instagram account from bots.Some say that it is necessary to clean everything and everyone, and others that there is no sense in this, let it be as it will be.We are often approached by customers, accounts that are spoiled by givas or cheats “for beauty”. Let’s get this…

What guarantees do you give? This is the most “favorite” question from customers for many specialists in the field of Digital – PPC advertising managers, SMMs, targetologists, marketers.⠀Of course, the client can be understood – he is afraid to entrust his money to anyone, afraid that he will be deceived or spend the budget in…

VKontakte:renewal VKontakte: update Vkontakte has launched a single monetization platform for content creators. Now all the tools for making money in one place. On February 1, 2021, members of the Vkontakte Advertising Network will automatically join the affiliate program, and Vkontakte will begin checking them for compliance with the updated rules.The foundation of the platform…

I’m sure many of you have been thinking about how to show your ads to your competitors on social media, so let’s see if that’s possible.⠀Initially, Instagram and Facebook itself do not have such a feature, unlike Vkontakte, where you can easily set up ads for members of other communities, Facebook seems to protect the…

Yandex has launched new ways to track the effectiveness of the site.⠀Now there’s a goal to send forms and clicks to a phone number or email, and in order for that purpose to start collecting statistics, you just have to turn it on in the Yandex Metrica interface, and now you don’t have to edit…