Digital marketing articles — page 14

In Facebook Ads Manager there are additional options for optimizing advertising images and videos.⠀Now, when an advertiser creates an ad in Ads Manager and adds images or videos, they have the ability to optimize media: crop creatives, improve contrast or image brightness.In this case, the system applies optimization only if it really helps to improve…

The Instagram service turned ten years old – on October 6, 2010, the first version of the application was released, whose monthly audience currently exceeds a billion people.In honor of the anniversary, a number of new functions were presented ??? The social network will begin to label state-controlled media, including Russian. The same option will…

How to write a price so the customer doesn’t think, “It’s expensive”⠀In some cases, you can use small marketing tricks to create an inexpensive-looking price tag.⠀Let me tell you about the most common chips, in case it comes in handy. 1. remove the gap between the sections of the number: units, tens, hundreds and so…

Marketplace.YouTube Marketplace on YouTube Google is going to turn YouTube into a marketplace, and testing the option to sell products from videos has already begun.⠀How will that work?Video hosting asks video creators to install a special program to label and track products from the video, data from this program will be processed by analytics tools…

Facebook group administrators will soon be able to get a Facebook certified community manager badge.⠀The certification is designed to assess the understanding and application by community managers of best practices and industry standards.All the materials from the certification program are available on Facebook Blueprint. They’re completely free. Facebook’s Blueprint Certification exams cost $150 per exam,…

Vkontakte has seen periods of limited impressions for ads, which is convenient because you no longer have to copy and restart ads. You can limit ad impressions for a certain period of time, and as soon as it passes, users will see the ads again. What to do to make the new option work:Go to…

PPC advertising does not work in our niche.⠀ ⠀We often hear this phrase from business owners.We tried advertising, spent money, but there are no customers.⠀ ⠀At the same time, errors that are often visible to the naked eye are not worked out. For example:⠀ ⠀Poor elaboration of key phrases (phrases on which ads will be…

Sooner or later, every user is faced with the fact that they run out of their own photos, or you, as an expert, work on creating an advertising layout for a cold audience.Where can I get a photo?⠀We hope you know that downloading photos from Pinterest or other social networks and then posting them is…

Everyone makes mistakes, the main thing is to correct them in time and not to allow them anymore. 1. Forgot to answer the client.Someone wrote to you in the direct or on WhatsApp, you read, you wanted to answer … but then the phone rings, the boss asks for an urgent report, the colleague was…

The App Annie platform analyzed the mobile preferences of Generation Z (zoomers).⠀Generation Z is a third of the world’s population, and the annual spending of this age group is estimated at $ 143 billion. 98% of Gen Z use smartphones, and their first smartphone they average at the age of 10 years. Main findings:98% of…