Digital marketing articles — page 12

Working smart and getting things done Non-standard ways to promote an online store. Not everyone knows that Yandex has tools with which you can tell potential customers about yourself for free. It allows you to load pages on mobile 15! times faster than similar pages on a regular site, which avoids losing users due to…

Mail Group has launched a detailed analysis of advertising monetization of mobile applications connected to the myTarget advertising network. Developers and marketers will find it easier to understand which ad formats in mobile games and apps generate the most revenue and engage more people.The statistics are available for all applications in the myTarget advertising network,…

What does it mean to work like a professional? In which case clients come back again and again. Let’s look at a simple example. There are services that you buy all the time, like once a month you go to the same barber.“Why?”⠀Because you have confidence in this master.You don’t have to worry about what…

How to make advertising campaigns in Yandex Direct more effective and attract new buyers? Several working mechanisms.⠀Do not forget about the existence of automatic tools for finding an audienceAutomatic tools help you track and respond to changes in consumer interests and requests, and you can show your ads to a pre-selected audience using different types…

Russian AliExpress Russian AliExpress decided to make major changes to save its market share. The company intends to give sellers the opportunity to trade without loading, storing, promoting and packaging their goods. All these “black” work will be handled by a special unit of AliWay, “workers” will have to pay a fee of 25% of…

Experts from AKOS and Interium analyzed more than 330 of the largest communities of VKontakte, Facebook, Youtube, Instagram and Odnoklassniki to estimate the share of active audience in the Russian-speaking part of social networks. Key findings • The most active audience gathers on Instagram: on average, more than 2% of followers interact with postsSlightly more…

Patented methoddetermination of user income Patented method of determining user income Yandex has developed and patented a way to determine the income of a user of mobile devices using its services. Revenue is supposed to be determined by the occupation of the user, analyzing GPS data, surrounding sounds, as well as spying on third-party applications…

How it worksAnd who is she helping? How does the Yandex Advertising Network work, and who is it for? Yandex Advertising Network RFL is a Yandex Advertising Network, which is a contextual ad that links content to where it is displayed, for example, adverts for aluminum greenhouses will be displayed on sites about cottages and…

What a beast of remarqueting.And why wasn’t the dog lying there? Remarketing explained: how it works and why it matters How does remarketing help in business? In today’s advertising market, it’s cheaper to resell products to old customers than to constantly chase new customers, and remarketing is designed to bring back old site visitors and…

What is SEO?What do you eat it with? What is SEO and how does it work? Basic principles of SEA What do you think are the most buying customers? Those who have been recommended to us by our closest friends, whose trust ratio is skyrocketing for “I trust more than myself.” We subconsciously perceive Yandex…