What does it mean to work like a professional? In which case clients come back again and again.
Let’s look at a simple example.
There are services that you buy all the time, like once a month you go to the same barber.
“Why?”
⠀
Because you have confidence in this master.
You don’t have to worry about what he’s going to do wrong, remind him, watch him, tell him what you like and don’t like.
You have explained to him once what is necessary, and the master does it time and again, offering a cup of coffee.
You want to come to the barbershop and relax. You don’t want to solve problems.
That’s called professionalism.
⠀
Even if you think you’re a pro, not all customers think the same way.
Three simple questions for an advertising agency:
⠀
Did you complete the work on time and meet your planned budget?
Have advertising campaigns made a difference? Have you increased your profits?
Did you pay less/more/as much as you expected?
⠀
And the golden rules from Sewell Carl’s book:
⠀
If you treat your customers well, they will come back to you because they like you.
⠀
If they like you, they will spend more money.
⠀
If they spend more money, you’ll want to treat them better. (How not to please the person who’s going to pay you $332,000!)
⠀
If you treat them well, they will come back to you.
The circle is closed.