Mail Group has launched a detailed analysis of advertising monetization of mobile applications connected to the myTarget advertising network.
Developers and marketers will find it easier to understand which ad formats in mobile games and apps generate the most revenue and engage more people.
The statistics are available for all applications in the myTarget advertising network, and the data can be viewed in the myTracker multiplatform analytics and attribution system.
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Thanks to the update, you can check:
How many times has the advertisement been shown?
How much income did she earn?
How much did a thousand contacts (CPM) cost?
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Now it is easier to track the volume of the audience, which for a particular period at least once saw advertising in the application and the degree of user engagement.
You can also analyze individual slices: by device types, formats or advertising placements in the application
The data is available by hour, which is useful when analyzing audience activity and monetization dynamics in the app at different times of the day.
To use the application, you need to create an account in myTarget.