In Facebook Ads Manager there are additional options for optimizing advertising images and videos.
⠀
Now, when an advertiser creates an ad in Ads Manager and adds images or videos, they have the ability to optimize media: crop creatives, improve contrast or image brightness.
In this case, the system applies optimization only if it really helps to improve the results of advertising, as a result, different users can see differently optimized creatives.
Facebook has also expanded the capabilities of automatic thumbnails in the video editor.
Now, when you connect this feature, users will be shown different thumbnails depending on the likelihood of their effectiveness. Automatic thumbnails can change the quality of the image: shades, saturation, sharpness, which will optimize the work on different devices.