Instagram Stories has a new option: it will automatically optimize creatives and ad formats, creating multiple creative options for one ad.
What’s the change?
When you run an ad in Stories, the systems adapt it to the preferences of the audience and show each person the version of the ad that is most likely to resonate with them, so that people will see more personalized ads, and the effectiveness of campaigns will increase.
Automatic optimization is now available to everyone, so you can turn off and customize your ad impressions yourself.
⠀
️ Another chip
For ads with bulky main text (more than 100 characters), Instagram will place the main text on the second card, converting the publication into advertising with a ring gallery.