What should you pay attention to when analyzing a product (service) before launching an advertisement?
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Who is your product for? What problems does the target audience solve with your product?What are the main objections of the target audience that stop them from buying?Understanding these issues is necessary for the formation of UTP, ads, landing pages and content in social networks.
- Who is your product for? What are the problems that your target audience is solving with your product?
- What are the main objections of the target audience that stop them from buying?
How competitive is the price of the product? What does the product look like against the competition? What are the characteristics of your product compared to competitors?How strong is your product against the competition?
How is the sale of the product made? (an application in the online store, through a free consultation, through a call to the meterer, the manager in the showroom)The answer helps to understand what target action it is necessary to close the site visitor who came from advertising.
For example, if you sell expensive furniture that you buy after seeing the quality in the showroom, then you should not expect that the sofa for 500 t.p. put in the basket on the site and pay.
The answer is necessary to build a retargeting system, for example, if you sell animal food, then run an advertisement that will remind you that it is time to make a new order.
CrossSell/UpSell — are they implemented on the site? If not, can you do it?An important point to help increase the average check from a customer that you have already paid for and who is ready to place an order. An example is free delivery at a certain order price.
Delivery / Procedure for the provision of services: how delivery is carried out, where and how much it costs.This directly affects the conversion into orders.
- How competitive is the price of the product?
- What does the product look like compared to the competition? What are the characteristics of your product compared to the competition?
- How is the product sold? (an application in the online store, through a free consultation, through a call from a meterer, a manager in a showroom)
- How often do customers buy your product?
- CrossSell/UpSell — are they implemented on the site? If not, can they be implemented?
- Delivery / Procedure for the provision of services: how delivery is carried out, where and how much it costs.