Is it more effective when it comes to advertising?
And this is a question that Facebook analysts have answered, and they’ve looked at how effective ads are based on how often they’re displayed.
Internet marketers are used to thinking in categories of reach, but frequency (how many times each user was shown an ad) also strongly affects response and effectiveness.
The question is, how many times do you need to show your ad to a potential customer to maximize engagement?
There’s no definitive answer. It depends on the product being promoted, the quality of the creativity, and a bunch of other factors.
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Facebook has tried to measure everything in numbers to understand how users react to ads, and at what point the effectiveness of advertising begins to decline due to multiple impressions.
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The conclusions are as follows:
There is a point of diminishing return after 5 or 6 ad impressions, its effectiveness begins to decline, even if you have a super unusual creative.
- More impressions improve the formation of intention and memorability of advertising
- There is a point of diminishing returns
- After 5 or 6 ad impressions, its effectiveness begins to decline, even if you have super unusual creativity.