We suggest repeating the dictionary of the online marketer.
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Advertising account – account, where the placement of advertising comes from.Pay traffic – the flow of users coming to the site, personal account or mobile application with advertisements.Landing is a one-page site where users go after an advertising click.Retargeting / remarketing – the return of users who have already had contact with your site, account or mobile application.Display advertising – promotion, the purpose of which is to increase brand awareness and increase coverage.
- Advertising cabinet – an account from where advertising is placed.
- Paid traffic is the flow of users coming to the site, personal account or mobile application from advertisements.
- Landing is a one-page site where users go after an advertising click.
- Retargeting/remarketing is the return of users who have already had contact with your website, account or mobile application.
- Display advertising is promotion, the purpose of which is to increase brand awareness and increase reach.
Performance advertising is a promotion aimed at attracting a user who is potentially interested in the advertiser’s products.CPM is an advertising payment model used in media campaigns. Payment is removed from the account balance through every 1000 impressions.CPC is a payment model used in performance advertising.Calculated as the cost of the campaign divided by the number of clicks.CPA is a payment model for a targeted action. In today’s advertising world, it is the most popular among advertisers. It allows you to pay money to an advertising platform or an agency only when the user makes the desired action (goods in the basket, payment, subscription).
- Performance advertising is a promotion aimed at attracting a user who is potentially interested in the advertiser’s products.
- CPM is an advertising model of payment, used in media campaigns, and the payment is removed from the cabinet balance through every 1,000 impressions.
- CPC is a payment model used in performance advertising, calculated as the cost of a campaign divided by the number of clicks.
- In today’s advertising world, CPA is the most popular among advertisers, allowing you to pay money to an advertising platform or an agency only when the user performs the desired action of the advertiser (goods in the cart, payment of an order, subscription).