The e-commerce market will not be the same; the rapid growth of online commerce has seriously shaken some and added points to other brands.
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The findings are based on data from the WARC study
Chinese Internet giant Alibaba will move the American empire of Amazon and enter the top 3 main players in the digital market along with Alphabet and Facebook. Alibaba’s revenue in 2020 will grow to $ 23.5 billion.Due to the growth of online commerce, mainly online retailers like Amazon or Rakuten, traditional networks with developed online sales channels – Walmart, Carrefour, as well as popular social networks.In general, the advertising revenues of e-commerce market players will grow by 18.3% this year, to $ 58 billion.Am, the Internet advertising market will increase only by $ 3 billion, Amazon Carrekuten will grow, from $ 3 billion, only $ 3 billion.
- Chinese Internet giant Alibaba will move the American empire of Amazon and enter the top 3 major players in the digital market along with Alphabet and Facebook. Alibaba’s revenue in 2020 will grow to 23.5 billion dollars.
- Because of the growth of online trading will benefit mainly online retailers like Amazon or Rakuten, traditional networks with developed online sales channels – Walmart, Carrefour, as well as popular social networks.
- In general, advertising revenues of e-commerce market players this year will grow by 18.3% to $58 billion.
- At the same time, the online advertising market will increase by only 0.6%.
- Global e-commerce will grow by 30.4 percent to $2.9 trillion. The pandemic will cost players $183 billion. Amazon, Rakuten, Walmart, Carrefour are the least affected.