Digital marketing articles — page 9

  • Yandex Direct: We make advertising more effective

    Mechanisms for attracting buyers.

  • My favorite smell

    Popular flash mobs.

  • Increase brand awareness

    Effective ways.

  • Yandex: certificate of conformity

    Advertising data will become even more transparent.

  • Facebook: Update 3

    Facebook: Update On Facebook, you can now look at statistics that show how comments on posts affect increased reach and engagement. So far, Facebook is only showing statistics to a few page administrators, and to see them, click “Get more information.”⠀The statistics are displayed as a percentage, the data is collected in 28 days.⠀The fact…

  • Turbo pages: Update

    We don’t know the turbo pages any time soon. What’s new?⠀Appearance⠀Support for turbo pages will be available on a wider class of mobile screens, which means that the turbo will look great on both mobile and tablets.Your own HTML layout will be transmitted directly to RSS, which will make it easier to work with the…

  • Applications for organizing work processes in a team

    Today about applications for organizing work processes in a team. Trello is very project-friendly, you can connect the entire team to the whiteboard, the information is in one place, tasks can be moved to different columns depending on the stage of preparation, the service can be integrated Jira, Google Drive, Dropbox, Evernote.Cost: free, there is…

  • Yandex: news

    Yandex is buying its share in Yandex Market from Sberbank and will implement a new strategy for the development of e-commerce services, in particular, the integration of the Market with other services of the company will increase. At the same time, Yandex sells its remaining stake in Yandex.Money to Sberbank to develop its own fintech…

  • Yandex: new standards

    Yandex has passed display advertising certification for compliance with the international standards of the Media Rating Council. From July 13, all banner advertising with purchases using the auction model will be switched to the new standard, and a separate section with visible impressions according to the MRC standard will appear in Yandex Direct statistics. The…

  • Mobile data analytics for the second quarter of 2020

    App Annie has published the results of mobile data analytics for the second quarter of 2020. Key findings.⠀The amount of time spent in mobile applications in the world increased by 40% (more than 200 billion hours spent in apps in April 2020);⠀In Russia, the amount of time spent by users in mobile applications increased by…