Digital marketing articles — page 7

Clicks, impressions, and now conversions! In the current economic situation, it is especially important to use the advertising budget effectively.⠀Therefore, Yandex Direct today launched a new option in beta testing – “Pay for conversions”, which will help you to invest in achieving the most important goals.⠀Advertisers who want to join the test can submit a…

How to amuse yourself in isolation.

Generation Z is expected to make up to 40% of purchases this year.These are people born in the 2000s, a generation that has already begun to earn and spend. As you rethink your strategy, add a new target audience: your younger siblings.They may be hard to take seriously, but they are the ones who have…

That’s the demand.

Russian Instagram has launched a new sticker for stories “Support small business”. A package with a heart inside is needed to help small businesses attract new customers and stay in touch with existing ones.⠀Using the “Support smal business” sticker, users of the service can mention accounts of local companies and make it possible to preview…

Competent social media advertising will help optimize the advertising budget and increase conversions / applications at a minimum price.Consider the top audience for the target. Existing customer baseIt is a gold asset of companies that have collected phones or email clients.How to use: come up with a special offer specifically for your customers and show…

Quarantine is actively making changes, and now the audience is paying more attention to online activities. Outdoor advertising operators feel a decrease in customer activity, and the only segment that continues to grow is online advertising.⠀Consider the most current types of video advertising:⠀In-stream⠀Very close to TV advertising format: the commercial is embedded in the video…

New options increase efficiency.

Promotion of business pages.