Video advertising: formats
Quarantine is actively making changes, and now the audience is paying more attention to online activities. Outdoor advertising operators feel a decrease in customer activity, and the only segment that continues to grow is online advertising.⠀Consider the most current types of video advertising:⠀In-stream⠀Very close to TV advertising format: the commercial is embedded in the video…
YouTube: New Options
New options increase efficiency.
Facebook: Business Benefits
Promotion of business pages.
Facebook: Shops feature
A new online shopping service.
Content engagement by industry
Performance indicators of SMM on social networks.
Return on investment by advertising channel
Yandex. Metric has a report to compare the payback of advertising channels, and now Yandex. Metrics can compare costs and ROI across all advertising channels. This means that you can evaluate the payback not only for the entire channel, but also for individual campaigns or even specific key phrases.In addition, the new report can track…
Google: responsive website design
What a website needs to be mobile successful
Separate bid management
Advertising on desktop and mobile devices.
Yandex Metrica: reports
Detailed reports on the recommendation widget are now available at Yandex Metric. Reports help to find out:How recommendations affect user engagement and average visit revenueWhich articles do users click on most often?Which recommended content is most popular?⠀After connecting the recommendation widget, new reports will appear in the Monetization Report Group in Yandex.Metrics automatically.⠀What to pay…
Yandex Direct: a banner above search suggestions
Search ads.