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Yandex: search queries in April

Separate bid management

Yandex presented data on how search queries changed in April.
Requests were examined from 6 to 19 April.

The demand for online concerts, exhibitions, creativity has increased.

Against the background of the transfer of events online, interest in concerts, virtual excursions to museums has grown.

Also became more interested in products for creativity and needlework.
Traffic sites with goods for needlework and hobbies in the second week of April increased by 8% with goods for creativity – by 9%.

The trend for sports and healthy eating is growing.

More and more people are looking for sports equipment, and from April 6 to April 12, there was an 88% increase compared to the previous week, and at the peak of demand, running goods.

There’s a growing interest in healthy eating, there’s more traffic on recipe sites, there’s more searches for kitchen utensils.

Interest in learning is growing.

In April, 2 times increased interest in additional circles and courses
They were 3 times more likely to be interested in information about secondary education, and traffic on preschool-related sites increased by 85 percent.

Websites about higher education and foreign languages increased by more than half compared to March-April.

Interest in renovating and renovating the countryside has increased.

Users are actively searching for fences, wood, roofing and related materials, and a third of searches for grills and grills, greenhouses, soil, seedlings and gardening equipment have increased.

Traffic is growing on sites with products for finishing, interior solutions and tips for choosing building materials.

Interest in country houses is growing, demand for real estate is restored

In April, the number of requests for the construction of houses outside the city increased by a quarter, the same rate of interest in renting finished houses.

Against the background of the news about the preferential mortgage program, the number of requests for real estate and mortgage loans has increased.

Demand for goods for cars is equalized

Parts searches are on the rise, and traffic to content sites for motorists is on the rise.