Competent social media advertising will help optimize the advertising budget and increase conversions / applications at a minimum price.
Consider the top audience for the target.
Existing customer base
It is a gold asset of companies that have collected phones or email clients.
How to use: come up with a special offer specifically for your customers and show them advertising.
Restrictions: The minimum number of active Facebook/Instagram users is 1,000.
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People who have interacted with your account
For example, these could be people who have responded to Facebook/Instagram posts, likes, comments on posts or advertisements.
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If you have a website that converts applications well, collect all the people who visit it.
Segment people into those who made an order and those who put the goods in the basket, but for various reasons did not buy.
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Similar audiences
Facebook’s smart algorithm analyzes the audience you show it and finds the same people who are most likely to take the action you want.