Now any business can buy at a fixed price targeted actions of users – orders on the site or filling out applications.
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When is paying for conversions useful?
If you need to get the customer to a specific action on the site, by running a conversion optimization auto strategy with a fee for achieving the goal, you can minimize the risk at the start: select creatives and experiment with landing pages, gradually accumulate experience and pay only for orders made at a fixed price.
The new product is useful for beginners in business. Pay-per-conversion advertising can be run in campaigns without accumulated statistics, even if you have never placed ads in Yandex Direct.
How’s it working?
You need to select a goal for the conversion optimization strategy, specify the desired conversion price and pay for those targeted visits that occurred within 21 days of clicking on the ad.
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Campaign conditions:
Customized counter Yandex Metrics, which captures at least 10 conversions on the site for the selected goal each week
● Max. conversion price 5000 R.
A weekly budget sufficient to buy 20 conversions
Min. balance on the account: 5000 R. or in the amount of the price of three conversions
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Yandex Direct helps you choose a goal for optimization: it will show the conversion of goals for all traffic sources.
You can monitor conversions in a special report.
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How to calculate the conversion price for setting up?
In campaigns where the desired goals have already been achieved, the system will calculate the average conversion price over the past two weeks.
In new campaigns, where there are no conversions yet, the CPA landmark on the account for 14 days.
If you don’t already know how much it costs to achieve a goal, you should run Conversion Optimization with a weekly budget cap, without setting a conversion price, and in two weeks, the algorithm will find conversions and collect statistics from which to determine the price to set up.