Advertising on desktop and mobile devices.
Yandex Direct has completely independent betting management for displaying ads on desktop and mobile.
This means that you can now work more closely with the audience on large and small screens – customize individual creatives and divide traffic purchases by device type.
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Set up advertising campaigns for devices of different types will help adjust rates.
To show ads only on mobile, desktop rates need to be reduced by 100%, and for a desktop campaign – on the contrary, add an adjustment minus 100% for smartphones.
It used to be in media campaigns, operating system adjustments were added earlier this year, and now in all other campaigns to target traffic purchases.