How customers have changed and what to consider when drawing up a portrait of the target audience.
Summary:
⠀
People are taking more care of their health, not only
During the pandemic, the number of requests for online consultations among psychologists increased by 69%.
Brands need to take this into account. It’s important to convey to customers that all emotions need to be expressed, that everyone needs support, and you can give it yourself first.
⠀
Many waited primarily for the opening of beauty salons and hairdressers, including because of their anti-stress effect.
⠀
During self-isolation, the older generation learned all the charms of online shopping.
⠀
Despite the fact that everyone is encouraged to keep social distance, morally, people have become closer, more likely to call their loved ones and ask about their health, but also exacerbated the problems of being in the same room with the person, different view of household duties and their separation.