Facebook has launched a new feature for business – online trading service Facebook Instagram Shops.
The service is a ready-made customizable online store where you can create online storefronts on Facebook and Instagram and sell products directly to customers on your platform, and importantly, it’s free.
Also, products can be marked in live broadcasts and stories so that they appear during the broadcast at the bottom of the screen and the buyer can study them in the catalog.
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“Companies can choose the products they want to introduce … and then customize the look and feel of their store … any seller regardless of business size or budget can connect it to the network and connect with customers where and when convenient,” Facebook said in a press release.
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Access to the stores can be accessed via Facebook or Instagram.Seller-customer communication is built through WhatsApp, as well as using Messenger or Direct.
Subsequently, customers will be able to make purchases through chat in messengers.
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Facebook’s online shopping platform is said to compete with giants like Amazon and eBay, and expects 2.6 billion Facebook users to start shopping on the platform.