Analysts have found out how the pandemic affects global spending on digital advertising.
We offer you to familiarize yourself with the infographic from PubMatic (leaf through the carousel).
In short:
Despite the fact that in general in the first weeks of March, advertising budgets fell, the changes were very much dependent on the category of advertiser.
While travel, sports and science have dramatically reduced their advertising spending (travel by 65%, sports by 40%), news budgets have increased by 52%, while advertisers have also increased their spending in hobby (31%), technology (14%) and education (13%).