In March, Yandex Direct will change the rules for blocking sites for displays in networks.
Shows will continue automatically, even if their addresses are listed as prohibited.
At such sites, high conversion rates are guaranteed, as the most effective placement of advertising blocks and strict quality control of the audience are ensured.
Yandex analysts report that advertisers lose leads when they turn off impressions on sites with good traffic quality, considering them unsuitable.
The experiment showed that screenings on prohibited sites brought +6%
additional conversions.
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To sites of “guaranteed” quality, Yandex. Direct includes:
Websites powered by Turbo technology
Own projects of Yandex
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What will change in the interface
If the site is on the banned list, you will see a notification in the interface that the impressions on it are running, and the address of the site from the list will not disappear.
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Recommendations
If you want to make online campaigns even more effective, you use autostrategies.
For example, optimizing conversions or clicks.
Thus, the system will be able to select for each user the most suitable advertising offers on each specific site at any given time.
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The changes only apply to campaigns with impressions on networks, as well as mixed campaigns with impressions on search and on networks.