Is it necessary to conduct PPC advertising Yandex Direct and Google Ads
Today we will talk about the importance of campaigning in Yandex Direct and Google Ads, and why you need to pay for an advertising campaign every month?
Sometimes customers genuinely don’t understand why you need to run advertising campaigns, because they think that this service is useless and just throw money away.
Customers go into free float with a slogan – and what will happen to it (the campaign) is already set up!
After about a month or two (and sometimes a couple of weeks), the questions begin: “What to do?”, “How to lead to a result?” and so on.
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So what is the purpose of advertising campaigns?
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With the right approach, conducting PPC advertising allows you to identify the most effective phrases and abandon ineffective ones, which also allows you to use them.
It allows you to reduce the cost of PPC advertising, and when redistributing the budget – to increase the number of customers with the same advertising budget.
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The catch is that if the campaign is not conducted, the indicators will gradually deteriorate.
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And if they lead, they will either improve or remain stable (typically active improvement first, then stability), which is why many people feel that they are wasting money, profits do not become much more – so why pay?
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It is responsible for:
Monitoring Click Prices and Ad Positions
– Adding key phrases
Tracking the indicators of the advertising campaign and working with them
Finding and adding negative words to an advertising campaign
Adding new phrases and new announcements
– Decrease in the price of a click
Monthly reports and so on.