You use the “Grounds” option in Yandex.
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This is a useful thing that allows you to target a manually specified perimeter on the map.
“Grounds” of Yandex make it possible to customize the display of advertising for residents of a particular neighborhood or visitors to the shopping center without including irrelevant territory in the segment.
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How to create a “Groundground” in Yandex.
– Go to Yandex. audience.yandex.ru/press on
The tab “Create a segment” and in the menu that appears, select “Geolocation”.
In the window, you need to select the type of geolocation.
Go to the Grounds Segment Creation Interface, where we name the segment and point the perimeter of the polygon (triangle, square or square).
polygon.
– There is a limitation: the area of the “Polygon” can not be more than 10 square kilometers.
Choose the audience that interests you. For advertising a fitness club or delivery of sushi, it is better to focus on the audience “lives”.
– There are also options for “regular visits”, “works”, and when you decide, click “Create a segment”.
– We’re waiting for data processing.
We are waiting for the status change to “Ready”.
– How to use “Groundground” for advertising in Yandex.
Use the created segment in the display settings, you can for any type of advertising campaigns.
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To specify a segment, start creating a campaign or edit an existing one.
To do this, in the section “Retargeting and audience selection”, click “Add condition”.
In the window that opens, enter the name and select “Audience Segment” and the corresponding segment from the list.
Then you’ll see the projected number of visitors. Click Save.
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The created “Groundground” can be used to set rate adjustments in Direct.