What does not promise a PPC advertising specialist.
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Any client is looking for a specialist who is guaranteed to give him a good performance in advertising. However, believing such promises, the client often loses his money.
Low cost of clicking
To promise a low price for a wedge is impossible!
Because the price depends on many factors: the time and the region of the shows,
position of display of the ad, activity of competitors, relevance of the key
The words of the ad page and so on.
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High CTR
One thing many people don’t realize is that a high CTR doesn’t guarantee sales.
What does it take to make the CTR high?
It is enough to make the announcement clickable.
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Guarantee the growth of applications 2-3 times
A lot of people now give such guarantees!
In each area of business has its own UTP, its average check, margin, budget for advertising, display regions, its sites and its competitors.
Given all these parameters, guaranteeing anything is simply unrealistic.
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It’s important to understand.
PPC advertising doesn’t sell anything!
Sells the site and offer. Sales depend on the UTP, site convenience, cost, delivery conditions and so on.
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Qualitative setting of an advertising campaign can NOT take less than 1-4 days.
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Why?
Before starting advertising, a specialist needs to carry out a number of works.
Evaluate and understand the target audience
Analyze the performance of the site (whether it is convenient, it is clear whether it contains all the necessary information)
Set up the advertising campaign itself.
Collect a complete list of keywords, prepare a list of negative words.
Write unique advertisements ??????Put UTM tags in ads, etc.
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What can a PPC advertising specialist really promise?
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Of course, he must promise to attract targeted traffic to the site at the optimal price.
This traffic can be measured, for example, in Yandex.
time on the site, etc.
The optimal price is achieved not at the time of launch, but during the work with the advertising campaign, but this is a completely different story called “ad campaigning.”