From December in the links of transition to ads in Yandex Direct now
A yclid tag with a unique click number is automatically added.
Profit will improve the quality of data on advertising campaigns in Yandex Direct and it will be possible to obtain more accurate statistics.
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What is a Yclid tag?
This is a backup way for the system to find the source of clicks on your ad, and it’s needed when the pegged counter can’t link a click to Yandex.
Yclid will also help if you forgot or did not have time to specify the counter, creating a new campaign.
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The share of ad transitions for which automatic link markup works will gradually expand, as a result, Yandex Direct will begin to use it for all ad transitions to improve the quality of statistics.
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The system, first of all, will look at the meter data. Only if this field is empty, it will find the source of the click in a backup way (via the clid tag), you will not need to make changes to the work of already configured advertising campaigns.
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