This summer, the Google Advertising account has an indicator of optimizing the settings of advertising campaigns, which is calculated as a percentage.
Now, Google Ads has announced that the optimization metric will also be displayed for Display Network campaigns.
If you hover over the metric, you’ll have unique customization recommendations, and if some of them don’t fit, you just have to reject them. You don’t have to use them.
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As in the case of search and trading campaigns, for media campaigns, the optimization rate for setting up advertising campaigns can range from 0% to 100%. 100% is the maximum possible efficiency.
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Profit:
Advertisers will see individual optimization metrics for Search, Purchases and CMS at the campaign level, and the overall metric at the account level, which will allow you to understand how well the account is set up and whether all the features are used in the setup, assess whether all the efficiency tools are used to work ads and campaigns.
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