Let’s share some news you may have missed in the New Year’s Eve.
Yandex Metrica in 2019 turned 10 years old.
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There are special reports for online publications (news sites, blogs, etc.) in real time, reports show what materials, topics and authors are most liked by readers.
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Display advertising metrics help you understand how display ad impressions affect conversions and adjust display ad settings. The tool takes into account delayed conversions, cross-frequency impressions and cross-reach of the audience.
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In the reports of AppMetrica it became possible to add calls, purchases in offline stores and other user actions outside the application.
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Metrics began to recognize recommendation systems and messengers as separate sources of traffic.
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ADFOX placement reports have appeared, which helps ad site owners understand how to increase their revenue faster.
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The Webmaster Turbo Pages are now available in a separate report, and if you have a shopping cart on the Turbo Page, you can also have detailed sales analytics.
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The “Last Move from Direct” is a new attribution model that helps Direct advertisers more accurately assess the return on campaigns.
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Revenue-report will help to understand what factors affect the income of the application, and identify the most profitable segments of the audience. Revenue-metrics for traffic sources will allow you to find the most effective channels for attracting users.
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AppMetrica’s remarketing campaign report shows how effectively users are returning to the app.
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Radar’s new report will help estimate the speed of switching to HTTPS (more than 90% of traffic from Russia).
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A new interface was made for crash reports, and now it’s faster to find and fix bugs in the app.
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